The Client

The pediatric dental industry has undergone massive changes to bring new technology and comfort for little children when visiting the scary dentist office. But you’d never know it looking at Pediatric Dentistry of San Antonio's old, scary website.

Recognizing The Challenge

Without an online presence and a functional, well-designed website, Pediatric Dentistry of San Antonio had few options to reach its acquisition and brand awareness goals.

There was little to motivate parents of tiny patients to call this office after arriving at the text-heavy website with outdated photos and antiquated navigation. It was a digital jungle.

Finding Approach

We started with a different approach than normal, or our quick homepage remodel. In this case, we needed to replace rather than repair the website. We built a custom website that would serve as the foundation of our marketing efforts with a new look, feel, and ultimately, a more patient-friendly and approachable online image.

In addition, we created PPC and paid social ads to boost traffic and promote brand awareness for Pediatric Dentistry of San Antonio. We also produced content to improve the practice's search ranking and generate more organic traffic for the new custom website. 

Successful Results

We designed a modern, responsive website to welcome new patients and make little ones feel comfortable about hopping in the dental chair. We incorporated recent photos of smiling children along with a funny little monkey that follows you around the website. 

Now it’s the good kind of digital jungle! If they accepted adult patients, I would go there right now!

There is also a redesigned blog section that offers practice and service information to help boost search engine rankings. Add in a few stellar testimonials and enticing calls to action, and their new website creates a memorable connection with potential and existing patients.

Pediatric Dentistry of San Antonio saw a 387% increase in website traffic, a 100% increase in phone traffic, and a 50% increase in social media reach and awareness. The practice also jumped from several pages back in the search results to the first page.

In addition, the site saw an increase of 529 sessions before our changes, and the calls to the practice increased from 12 calls per month to 120 calls per month.

www.pediatricdentistryofsanantonio.com

Before

After