Redesigning the website for a local videography agency and supporting their brand communication in an emotional & friendly way
The Client
Nil Buen Videography is a video production agency that provides business owners with videos helping them get better recognized and get results. They produce diverse types of video content: wedding videography, corporate videography, commercial videography, live-action filming, 3D visualization, music, and more, covering every part of the production process, from briefing to delivery. I wanted to supplement their brand style with a series of video samples that would tell their clients a story right there - on the homepage and support brand communication in an emotional and friendly way.
Recognizing the Challenge
Creating a website for the video & photo production agency depends less on research than on creativity. The story already happened, but you must figure out who to talk to, and how to present it to the audience. How to visually convey the story, and how to arrange the story to be clear and powerful. How to capture visitor’s attention through the short videos
Finding Approach
Since most of the pages will only be showcasing videos that already tell their story, the most important was to create a homepage that will catch the user’s attention. A Home Page is where the majority of the visitors to your site will decide to stick around or jump ship, so it was vital for us to make a great first impression. The home page should be able to act as a stand-alone page on our website. Users should be able to get an overview of the services, see samples of work, and offer an easy way to contact.
Successful Result
A video-making website is a website that showcases the work that a video production company does.
By using a combination of eye-catching web design, well laid-out content marketing and appealing ingeniously to Google’s search algorithms via SEO, we have created an online presence that kept our client flowing on the first pages of search results.
Making videos has become a large industry in recent years, and many video companies don’t know why they need a website to showcase their work, let alone how to build one. I will be glad to help here!
