Website redesign & new strategy quadruple conversions for San Antonio dental practice.
The client
Westover Family Dentals’ founder owns four dental practices in San Antonio, TX. All four websites had one or two elements that make up a successful website, but none included them all. And what we did find wasn’t well-executed.
To give some background. Westover Family Dental is one of the 4 successful practices focusing on the highest levels of care for their patients. Led by Dr. Shiva Izzadust, their clinics are located in one of the historic places in San Antonio– Texas. The clinic was built in 2014 and they have been creating beautiful smiles ever since. They take great pride in being able to provide excellent care for our patients with our well-educated team and the most up to date technology and equipment in the industry.
The Problem
Outdated and clunky, the old site lacked cohesion with the branding and offered a poor user experience on desktop or mobile views. All of the pages were primarily text-based, making them difficult to process, and its amazing reviews were buried deep within the website.
Successful Results
By creating a site map that was easy to navigate, I designed a natural flow for the user journey that was more mobile-friendly. I pared down their messaging to highlight what sets them apart and transformed pages from text-based to image-based. Adding engaging video content also enhanced the user experience and brand image.
Now, the new home page features user-friendly navigation and showcases its many amazing reviews. The company’s services and impressive work are prominently displayed in a way that encourages quick action. How patients can expect to be treated at this warm and family-oriented office is reflected in every aspect of the website.
